‘Fiture’ the Future

‘The Wizards’ join forces with South Wales based sportswear and teamwear company, Fiture.

Aberavon Rugby Football Club and Fiture have signed a three-year agreement commencing at the start of the 2021/22 season.

Fiture will feature on both the famous blood and black jersey worn by ‘the Wizards’. Along with the technical and replica shirts, Fiture will also be supply a full loaded training-range and game-day range.

Aberavon embark on a new era with an aspiring local sports brand and will be the first and only Welsh Premiership club to feature in the Fiture brand.

Luke Griffiths, Director of Fiture said.

“This announcement marks an extremely exciting time for Fiture and Aberavon. We are delighted to partner up with such a historical and prestigious club who continue to lead the way with their modern and professional approach to rugby both on and off the field. 

We have worked closely with key members of the club to create a bespoke range of on field and off field clothing that combines club traditions with modern features. 

Our partnership with Aberavon RFC adds even more prestige to our ever growing Fiture family” 

Wizards Commercial, Communications and Marketing Manager, Chris Davies added:

“We pride ourselves on being forward thinking, and setting the example within the landscape that we operate. This partnership demonstrates our philosophy and ambition in leading the way in the Welsh Premiership.

In Fiture, we have found a fantastic brand that operates locally in Pyle Industrial Estate. It was important to us to support locally especially considering the recent external circumstances the world has faced.

It is the first time that we have developed a bespoke range in over 7 years. We have included some players in the design process, therefore it has been an exciting holistic experience to date.

We are looking forward to releasing the new range to our supporters where these items can be purchased both online and in our club shop as soon as possible.”


Fiture is a south-wales based sportswear and team wear company. 

Originally started in 2016, FITURE has continued to develop from a small sportswear brand into a well-known brand providing professional level sports clothing and team wear.

FITURE, was born when they combined what they aim to supply to their customers, (COUTURE – Meaning modern, well-fitting clothing) along with the market they operate in; fitness.

Visit www.fiture.co.uk

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